• Find Your Customer Masterclass.

    Build a crystal-clear Dream Customer Profile to elevate every aspect of your business.

    If you’ve ever felt like your marketing & website is falling flat, & you’re struggling to connect with the right customers, this is your moment to change that.

    The Dream Customer Profile Masterclass will transform how you approach your business forever.

From feeling overwhelmed to laser-focused: create messaging that resonates, attracts, & converts.

This isn’t just another course. It’s your opportunity to unlock the exact framework I use with my high-level clients to create customer profiles that guide every strategic decision you make in your business.

 

Here’s what you’ll walk away with…

  • clarity

    Know exactly who you’re talking to & how to speak directly to them.

  • confidence

    Write copy, create content, & make decisions with your dream customer in mind.

  • Connection

    Develop messaging that feels authentic, focused, & resonates deeply with your audience.

  • Consistency

    Build a roadmap to ensure your brand voice remains cohesive across all platforms.

stop speaking to everyone
(but selling to no one)
& start connecting with your dream customer.

You’ll learn how to…

  • Go from struggling with generic messaging to creating targeted, powerful content.

  • Transform your brand’s voice to attract loyal fans.

  • Build a profile that simplifies decision making across your emails, website, ads, & more.

Who this masterclass is for…

  • Founders feeling overwhelmed by broad messaging & just not attracting & holding who they want.

  • Ecommerce owners ready to realign & refocus after years in the game.

  • New entrepreneurs looking to start strong with a clear customer strategy.

what you’ll get inside the masterclass.

A step-by-step framework, pulled straight from 1:1 consulting, to help you build your customer profile, shape your brand messaging, & design a strategic customer journey.

  • Your why & who you’re here for

  • Visualising your dream customer

  • Demographics (done right)

  • Psychographics (we go deep)

  • Messaging to desires

  • Multiple Dream Customers, journeys & pulling it all together

  • Plus fillable templates: Customer Avatar, Brand Strategy, Experience Map.

  • Experience Builder

    Brand Strategy Foundations

  • Self-paced, start anytime; hosted on your schedule.

    Pre-recorded modules walking you through everything.

    Life-time Access.

You’ll walk away with…

→ A Dream Customer profile that’s layered, strategic & ecommerce-focused

→ Clear messaging that speaks to psychology, not just demographics

→ Confidence in how you show up; from socials to product pages

→ A customer journey that aligns with how they buy

→ A brand that feels aligned, connected & conversion-ready

This isn’t just a worksheet. It’s the foundation for your entire business whether you’re re-aligning or starting fresh.

your sneak peek.

Workbook, plug & play templates to help you build your Dream Customer profiles, fast.

from my high level work to you.

This exact process has been used to help ecommerce brands clarify their strategy, simplify their messaging & align with who they want.

→ Used across australian skincare, wellness, fashion, motherhood & lifestyle brands

→ Tested inside high level 1:1 consulting, now available to access at your own pace

If you’ve been craving more clarity, consistency & confidence in how you market; this is for you.

FEATURED CLIENTS

  • "Put Most Impactful Words from Testimonial Here"

    Use this to showcase testimonials. Use bold for transformation focused lines of text. If you have permission to use their photos, you can add those too! Testimonials are essential for your website and showing how impactful your work is! If this is a new business and you don’t have any yet, offer your signature offer for free or a huge discount to begin collecting real testimonials, transformations, case studies, and results! Some tips for getting more testimonials: asking for them in the middle of the container/package, rather than only after it’s over and asking for them on a wrap up call while recording it! Make it as easy as possible for your clients! This improves the client experience and your business at the same time.

    — NAME, NICHE

  • "GROUND BREAKING"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    SUSTAINABILITY DIRECTOR

  • "BEST EXPERIENCE OF MY LIFE"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    DESIGN DIRECTOR

Exclusive Group Coaching for High-Level Growth

Join a transformative group coaching experience tailored for ecommerce and retail business owners. Using the same high-impact framework applied with my 1:1 clients, this membership equips you to overcome challenges and solidify your business foundations. You'll gain proactive strategies to grow your business with confidence and clarity.

let’s talk nitty gritty

Monthly High-Level Training & Real-Time Support.

Every month, participate in:

  • 1 x High-Level In Real Time Training Session with Yanika.

  • 1 x Q&A Breakout Room in Azura for in-depth discussions.

  • Weekly Check-Ins to maintain momentum & accountability.

Receive real-time feedback, actionable steps, loom recordings, & targeted training designed to keep your business thriving.

i want this kind of support

Daily Access to Yanika & a Private Community

Get unparalleled access to:

  • Daily communication with Yanika in a private chat room.

  • A supportive braintrust of CEOs & Founders like you,
    fostering collaboration & shared knowledge.

You’re never alone in this journey—
get answers, insights, & advice exactly when you need them.

I’M SICK OF FEELING ALONE

Proven Tools, Templates, & Resources

Stay equipped with everything you need to succeed:

  • Ready-to-use templates for efficiency.

  • Free downloads & tools tailored for ecommerce.

  • Access to my Dream Customer Profile Masterclass to better understand, map out with distinct clarity & attract the customers you want.

i needed this yesterday.

No More Feeling
Overwhelmed or Reactive

Move from overwhelmed hustler to empowered founder.
This membership provides a clear direction to:

  • Build solid & scalable systems.

  • Launch campaigns with confidence.

  • Maximise your email, website, & customer retention strategies.

  • Reclaim control over your business
    & focus on what matters most.

where do i sign up?

Built for Founders,
Designed for Results

Structured to meet the needs of busy ecommerce founders:

  • Fresh Eyes Audits, SWOT analyses, & strategic planning sessions.

  • Monthly focus areas like financial clarity, website optimisation, email marketing, & organic growth.

  • Been-there-done-it-led workshops, including SEO & paid ads strategies.

We combine strategy & implementation to ensure you make tangible progress each month.

I NEED HELP WRAPPING MY HEAD AROUND ALL OF THIS.

Access an Exclusive Community of Ecommerce Founders

Work alongside a curated group of founders who share your drive & ambition. Build relationships, brainstorm ideas, & gain insights from others navigating similar challenges. Doing the damn thing - together.

ok, i’m in - what’s the investment?

our time together looks like this…

Quarter One – Laying the Foundations for Success

  • Strategy & Onboarding Month

    • Fresh Eyes Audit: A comprehensive review of your business to identify strengths, weaknesses, & opportunities.

    • Conducting a SWOT Analysis to pinpoint areas for immediate focus.

    • Strategy Building: Crafting a clear roadmap for your business goals.

    • Delegating actionable tasks to align your team with the strategy.

    • Planning for the year ahead with a detailed calendar of key dates, launches, & milestones.

  • Financial Clarity & Target Setting

    • Creating a Master Tracker and Target Template Spreadsheet to track progress & results.

    • Gaining clarity on KPIs & setting realistic yet ambitious targets.

    • Diving into Profit & Loss analysis to understand your financial health.

    • Establishing a “Keep the Lights On” budget for business sustainability.

    • Learning how to price for growth and calculate wholesale margins for scaling.

    • Crafting a Budget Wishlist to plan for future investments like hiring, website upgrades, or new product launches.

  • Website Optimization for Conversion

    • Conducting a Fresh Eyes Website Audit with a checklist to identify conversion bottlenecks.

    • Learning conversion optimization strategies to improve the customer journey.

    • Deciding between working with your current website or investing in a rebuild.

    • Mapping your dream customer’s journey to simplify the checkout process.

    Gaining a foundational understanding of SEO to boost organic traffic.

  • "Put Most Impactful Words from Testimonial Here"

    Use this to showcase testimonials. Use bold for transformation focused lines of text. If you have permission to use their photos, you can add those too! Testimonials are essential for your website and showing how impactful your work is! If this is a new business and you don’t have any yet, offer your signature offer for free or a huge discount to begin collecting real testimonials, transformations, case studies, and results! Some tips for getting more testimonials: asking for them in the middle of the container/package, rather than only after it’s over and asking for them on a wrap up call while recording it! Make it as easy as possible for your clients! This improves the client experience and your business at the same time.

    — NAME, NICHE

  • "GROUND BREAKING"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    SUSTAINABILITY DIRECTOR

  • "BEST EXPERIENCE OF MY LIFE"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    DESIGN DIRECTOR

What will it cost you to not be apart of this?

Imagine where you could be in a year—confidently running a thriving business with systems that work, strategies that deliver, & the freedom to focus on growth. Now ask yourself: what will it cost you to stay stuck, overwhelmed, & reactive? This is your moment to break the cycle & take the leap into clarity, support, & success. Don’t let another year pass by without the tools & guidance to transform your business—your future self will thank you for this.

your chance to have me in your corner ends in…

FOUNDING MEMBERS.

Exclusive Founding Members Offer – Limited Spots Available.

I want to make this opportunity accessible for those who are ready to dive deep without overcommitting to something out of reach. This is the most packed program I’ve ever offered at this level, designed for those eager to take actionable steps toward transformation without adding further stress to your mind.

FOUNDING MEMBER OFFER

Your first month is $49!

then $99/month (3 months minimum).
This exclusive offer is available only to a limited number
of founding members.

Want more than just the first month's content? Paying upfront locks in your exclusive founding member pricing & ensures you stay at the forefront of each new month’s content as it’s unlocked in real time. Plus, you'll be part of shaping this journey with your invaluable feedback & testimonial. 

  • FOUNDING MEMBERS

    ✓ FIRST MONTH $49

    ✓ $99 PER MONTH (MIN 3 MONTHS)

    OR

    ✓ 6 MONTHS UPFRONT $444

    OR

    ✓ FULL YEAR UPFRONT $999

    SECURE YOUR FOUNDING MEMBER SPOT

  • VIP FULL PRICE

    ✓ $199 PER MONTH ( MIN 3 MONTHS)

    ✓ 6 MONTHS UP FRONT $999
    (SAVE $195)

    ✓ FULL YEAR UPFRONT $1999
    (SAVE $389)

    SECURE YOUR VIP SPOT

Got Questions? I've Got Answers.

  • This program is best suited for businesses that have been operating for at least two years. You’ve got the foundation; I’ll help you solidify it.

    However if you’re entering your 2nd Year in business - this is also an invaluable program to be apart of to set your foundations early on.

  • You don’t need to be an expert in every aspect of your business, but having a basic understanding of your operations, audience, & goals will help you get the most out of this program.

    I’ll guide you through the rest, ensuring you gain clarity & confidence in areas that feel overwhelming or uncertain.

  • Every intake is curated through an application process to ensure we’re bringing together founders who are aligned in their goals & readiness to dive deep. This ensures a group of like-minded, motivated individuals who will both inspire & support one another throughout the program. 

  • You can work on everything we do in real time every month, or if you'd rather consume the content & ask questions to action later, that’s your choice.

    However, I recommend following along in real time to get the most out of this time together.

  • This program is designed to meet you where you are while offering flexibility for your path forward however to get the full experience & outcomes that has been outlined I suggest you complete the full program.

    If you pay monthly you can leave the group at the end of the month. However I am a firm believer of you get what you put in - I’m investing my time & energy into you & expect you to also invest that time & energy into the work we do together to get the most out of everything by implementing & giving strategy at least 90 days to see through.

    You have the opportunity to return any month if you feel called to rejoin however openings for intake are selective & limited to keep the group exclusive & supported.

  • There will be selective & limited openings to apply to join through out the year however the founding member offer will not be available past December 31st 2024.

    I cannot guarantee we will open spots though so this is your sign to take the leap & do it, babe.

  • I’m an open book! simply email me at hello@biglittleconsulting.com.au or send me a DM on Instagram.

    want to have a 1:1 chat instead? BOOK IT IN.

your chance to have me in your corner ends in…