• welcome to biglittlebusiness.

    your exclusive program for Ecommerce Founders who want to solidify their foundations of their business to go from winging it to owning it.

You are…

An Australian Ecommerce Owner who is minimum 2 years in & have been winging everything, or don’t know where to start with getting a solid strategy set up but also actually get it done or maybe your business may have peaked in the Covid Years & now realise the hangover is bringing up major gaps or holes in your business’s Foundations.

You no longer want to…

be reactive & chasing your tale for every product launch, sale time & know you are leaving money on the table with emails, your website & nurturing the customers you have & attracting the customers you want.

You’re ready to…

do the work, jump in & actually take control back of your business & stop feeling overwhelmed by wearing all the hats.

You’re here because you’re an
Overwhelmed Hustler who is 

✗ Juggling too many roles without clear systems.

✗ Always chasing deadlines for launches and sales.

✗ Struggling with unoptimised email marketing & website performance.

✗ Leaving money on the table with lack of knowing when to pull certain threads on marketing, strategy & overall business operations.

As an exclusive member of biglittlebusiness
you will become an Empowered Founder who is…

✓ Confidently running a business with scalable systems and proactive strategies.

✓ Launching products and campaigns with ease and foresight.

✓ Maximising revenue with a consistent brand, optimised emails, a high-converting website, & a loyal customer base.

✓ Operating with clarity and control, freeing time to focus on growth, vision & things that bring you joy.

You are joining this exclusive program because I will…

→ Combine strategy and implementation, ensuring no plan gets stuck in the "ideas phase."

→ Deliver tailored solutions, recognising that every business is different.

→ Focus on both immediate wins & long-term sustainability, helping you grow with confidence.

→ Provide a personalised, supportive experience, making you feel empowered and equipped rather than overwhelmed.

→ Show you in real time how to action the strategy you build whilst driving accountability to get shit done.

→ Cultivate an exclusive group of Ecommerce Founders like yourself who you can bounce ideas off of & build relationships & learn from each other whilst also being within similar skill or knowledge levels so no one gets left behind.

→ Provide clear & diligent monthly content to work through including all resources to help you work through each section including structured & supported tasks to complete within a reasonable timeframe.

FEATURED CLIENTS

  • "Put Most Impactful Words from Testimonial Here"

    Use this to showcase testimonials. Use bold for transformation focused lines of text. If you have permission to use their photos, you can add those too! Testimonials are essential for your website and showing how impactful your work is! If this is a new business and you don’t have any yet, offer your signature offer for free or a huge discount to begin collecting real testimonials, transformations, case studies, and results! Some tips for getting more testimonials: asking for them in the middle of the container/package, rather than only after it’s over and asking for them on a wrap up call while recording it! Make it as easy as possible for your clients! This improves the client experience and your business at the same time.

    — NAME, NICHE

  • "GROUND BREAKING"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    SUSTAINABILITY DIRECTOR

  • "BEST EXPERIENCE OF MY LIFE"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    DESIGN DIRECTOR

Exclusive Group Coaching for High-Level Growth

Join a transformative group coaching experience tailored for ecommerce and retail business owners. Using the same high-impact framework applied with my 1:1 clients, this membership equips you to overcome challenges and solidify your business foundations. You'll gain proactive strategies to grow your business with confidence and clarity.

let’s talk nitty gritty

Monthly High-Level Training & Real-Time Support.

Every month, participate in:

  • 1 x High-Level In Real Time Training Session with Yanika.

  • 1 x Q&A Breakout Room in Azura for in-depth discussions.

  • Weekly Check-Ins to maintain momentum & accountability.

Receive real-time feedback, actionable steps, loom recordings, & targeted training designed to keep your business thriving.

i want this kind of support

Daily Access to Yanika & a Private Community

Get unparalleled access to:

  • Daily communication with Yanika in a private chat room.

  • A supportive braintrust of CEOs & Founders like you,
    fostering collaboration & shared knowledge.

You’re never alone in this journey—
get answers, insights, & advice exactly when you need them.

I’M SICK OF FEELING ALONE

Proven Tools, Templates, & Resources

Stay equipped with everything you need to succeed:

  • Ready-to-use templates for efficiency.

  • Free downloads & tools tailored for ecommerce.

  • Access to my Dream Customer Profile Masterclass to better understand, map out with distinct clarity & attract the customers you want.

i needed this yesterday.

No More Feeling
Overwhelmed or Reactive

Move from overwhelmed hustler to empowered founder.
This membership provides a clear direction to:

  • Build solid & scalable systems.

  • Launch campaigns with confidence.

  • Maximise your email, website, & customer retention strategies.

  • Reclaim control over your business
    & focus on what matters most.

where do i sign up?

Built for Founders,
Designed for Results

Structured to meet the needs of busy ecommerce founders:

  • Fresh Eyes Audits, SWOT analyses, & strategic planning sessions.

  • Monthly focus areas like financial clarity, website optimisation, email marketing, & organic growth.

  • Been-there-done-it-led workshops, including SEO & paid ads strategies.

We combine strategy & implementation to ensure you make tangible progress each month.

I NEED HELP WRAPPING MY HEAD AROUND ALL OF THIS.

Access an Exclusive Community of Ecommerce Founders

Work alongside a curated group of founders who share your drive & ambition. Build relationships, brainstorm ideas, & gain insights from others navigating similar challenges. Doing the damn thing - together.

ok, i’m in - what’s the investment?

our time together looks like this…

Quarter One – Laying the Foundations for Success

  • Strategy & Onboarding Month

    • Fresh Eyes Audit: A comprehensive review of your business to identify strengths, weaknesses, & opportunities.

    • Conducting a SWOT Analysis to pinpoint areas for immediate focus.

    • Strategy Building: Crafting a clear roadmap for your business goals.

    • Delegating actionable tasks to align your team with the strategy.

    • Planning for the year ahead with a detailed calendar of key dates, launches, & milestones.

  • Financial Clarity & Target Setting

    • Creating a Master Tracker and Target Template Spreadsheet to track progress & results.

    • Gaining clarity on KPIs & setting realistic yet ambitious targets.

    • Diving into Profit & Loss analysis to understand your financial health.

    • Establishing a “Keep the Lights On” budget for business sustainability.

    • Learning how to price for growth and calculate wholesale margins for scaling.

    • Crafting a Budget Wishlist to plan for future investments like hiring, website upgrades, or new product launches.

  • Website Optimization for Conversion

    • Conducting a Fresh Eyes Website Audit with a checklist to identify conversion bottlenecks.

    • Learning conversion optimization strategies to improve the customer journey.

    • Deciding between working with your current website or investing in a rebuild.

    • Mapping your dream customer’s journey to simplify the checkout process.

    Gaining a foundational understanding of SEO to boost organic traffic.

Quarter Two – Solidifying Your Systems & Strategies

  • Email Marketing System Solidifying & Campaign Building

    • Implementing my Klaviyo Optimised Checklist for email efficiency.

    • Understanding the difference between segments and lists to refine your audience targeting.

    • Setting up essential email flows, including:

      • Welcome Flow

      • Abandoned Cart Flow

      • Post-Purchase Flow + Leave a Review Flow

      • Browse Abandonment Flow

      • Winback Flow

      • Sunset Flow for list hygiene.

    Learning my Repurposing Rule: turning blogs into emails, socials, and ads for consistent messaging.

  • Organic Social Media Scheduling

    • Mastering content planning with Hook Banks & engaging captions.

    • Using templates to streamline your social media efforts.

    • Optimising Bios and cleaning up links to improve brand presentation & the customer’s journey.

    • Learning bulk content creation for scheduling in advance.

    • Exploring Pinterest 101 to tap into organic & paid strategies.

    • Mastering tools like Planoly for seamless scheduling & management.

  • Wholesale Strategy, Systems & Growth

    • Developing a scalable wholesale strategy to increase revenue streams.

    • Building systems to manage & nurture wholesale relationships.

    • Preparing for the end of the financial year by catching up on any unfinished work.

    • Opportunity to unlock a 1-hour 1:1 session with Yanika for personalised support & alignment.

    Bonus content: New Financial Year Alignment to start July with a fresh, actionable plan.

Quarter Three – Driving Traffic & Building OND Momentum

  • Driving Traffic Through Paid Ads

    • Understanding the paid ad funnel: awareness, engagement, conversion.

    • Setting up campaigns & understanding the basics of Meta Ads

    • Optimising ad copy, visuals, & targeting for high ROI.

    • Reviewing & scaling successful campaigns.

    • Budgeting for paid traffic: how to ensure sustainability & profitability.

    • A/B testing strategies to find what works best for your audience.

  • Strategy & Planning for OND (October, November, December)

    • Crafting a detailed OND strategy to maximise Q4 profitability.

    • Product launch planning: selecting hero products & bundles.

    • Forecasting inventory needs to avoid sell outs or overstocking.

    • Preparing promotional calendars for BFCM (Black Friday/Cyber Monday) & holiday sales.

    • Prepping your website for high traffic & sales.

    • Aligning email marketing flows & campaigns with your OND goals.

  • Driving Customer Loyalty & Email Marketing for OND

    • Building loyalty programs that reward repeat customers.

    • Launching pre-OND email flows, including win-back & teaser campaigns.

    • Leveraging customer data for personalised marketing.

    • Encouraging reviews, referrals, & user-generated content for trust-building.

    • Preparing holiday-specific email campaigns, including countdowns & exclusive offers.

    • Collaborating with influencers & partners for pre-OND buzz, lead gen giveaways & similar.

Quarter Four – Executing Your OND Strategy with Precision

  • Building the Foundations for BFCM & December

    • Finalising all promotional assets for BFCM.

    • Stress-testing your website for seamless checkout experiences.

    • Optimising payment and shipping options for holiday shoppers.

    • Leveraging social media for BFCM hype & countdown campaigns.

    • Launching early bird specials & pre-sale offers to VIP customers.

    • Collaborating with your braintrust to refine last-minute details.

  • Launching BFCM & Supporting December

    • Monitoring & adjusting live campaigns during BFCM to maximise performance.

    • Leveraging abandoned cart recovery & live chat tools for real-time conversions.

    • Running flash sales, bundle offers, & upselling strategies during peak traffic.

    • Ensuring fulfilment runs smoothly: from packaging to delivery.

    • Transitioning focus post-BFCM to holiday gifting campaigns for December.

    • Keeping customers engaged through email & social media.

  • Reflecting on the Year & Planning for 2026

    • Conducting a comprehensive year-end review: wins, losses, & lessons.

    • Analysing key metrics: revenue, growth, customer retention, & ROI.

    • High Level planning session to set goals for 2026.

    • Mapping out Q1 2026 to hit the ground running.

    • Celebrating successes with your community & team.

  • "Put Most Impactful Words from Testimonial Here"

    Use this to showcase testimonials. Use bold for transformation focused lines of text. If you have permission to use their photos, you can add those too! Testimonials are essential for your website and showing how impactful your work is! If this is a new business and you don’t have any yet, offer your signature offer for free or a huge discount to begin collecting real testimonials, transformations, case studies, and results! Some tips for getting more testimonials: asking for them in the middle of the container/package, rather than only after it’s over and asking for them on a wrap up call while recording it! Make it as easy as possible for your clients! This improves the client experience and your business at the same time.

    — NAME, NICHE

  • "GROUND BREAKING"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    SUSTAINABILITY DIRECTOR

  • "BEST EXPERIENCE OF MY LIFE"

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    DESIGN DIRECTOR

What will it cost you to not be apart of this?

Imagine where you could be in a year—confidently running a thriving business with systems that work, strategies that deliver, & the freedom to focus on growth. Now ask yourself: what will it cost you to stay stuck, overwhelmed, & reactive? This is your moment to break the cycle & take the leap into clarity, support, & success. Don’t let another year pass by without the tools & guidance to transform your business—your future self will thank you for this.

your chance to have me in your corner ends in…

FOUNDING MEMBERS.

Exclusive Founding Members Offer – Limited Spots Available.

I want to make this opportunity accessible for those who are ready to dive deep without overcommitting to something out of reach. This is the most packed program I’ve ever offered at this level, designed for those eager to take actionable steps toward transformation without adding further stress to your mind.

FOUNDING MEMBER OFFER

Your first month is $49!

then $99/month (3 months minimum).
This exclusive offer is available only to a limited number
of founding members.

Want more than just the first month's content? Paying upfront locks in your exclusive founding member pricing & ensures you stay at the forefront of each new month’s content as it’s unlocked in real time. Plus, you'll be part of shaping this journey with your invaluable feedback & testimonial. 

  • FOUNDING MEMBERS

    ✓ FIRST MONTH $49

    ✓ $99 PER MONTH (MIN 3 MONTHS)

    OR

    ✓ 6 MONTHS UPFRONT $444

    OR

    ✓ FULL YEAR UPFRONT $999

    SECURE YOUR FOUNDING MEMBER SPOT

  • VIP FULL PRICE

    ✓ $199 PER MONTH ( MIN 3 MONTHS)

    ✓ 6 MONTHS UP FRONT $999
    (SAVE $195)

    ✓ FULL YEAR UPFRONT $1999
    (SAVE $389)

    SECURE YOUR VIP SPOT

Got Questions? I've Got Answers.

  • This program is best suited for businesses that have been operating for at least two years. You’ve got the foundation; I’ll help you solidify it.

    However if you’re entering your 2nd Year in business - this is also an invaluable program to be apart of to set your foundations early on.

  • You don’t need to be an expert in every aspect of your business, but having a basic understanding of your operations, audience, & goals will help you get the most out of this program.

    I’ll guide you through the rest, ensuring you gain clarity & confidence in areas that feel overwhelming or uncertain.

  • Every intake is curated through an application process to ensure we’re bringing together founders who are aligned in their goals & readiness to dive deep. This ensures a group of like-minded, motivated individuals who will both inspire & support one another throughout the program. 

  • You can work on everything we do in real time every month, or if you'd rather consume the content & ask questions to action later, that’s your choice.

    However, I recommend following along in real time to get the most out of this time together.

  • This program is designed to meet you where you are while offering flexibility for your path forward however to get the full experience & outcomes that has been outlined I suggest you complete the full program.

    If you pay monthly you can leave the group at the end of the month. However I am a firm believer of you get what you put in - I’m investing my time & energy into you & expect you to also invest that time & energy into the work we do together to get the most out of everything by implementing & giving strategy at least 90 days to see through.

    You have the opportunity to return any month if you feel called to rejoin however openings for intake are selective & limited to keep the group exclusive & supported.

  • There will be selective & limited openings to apply to join through out the year however the founding member offer will not be available past December 31st 2024.

    I cannot guarantee we will open spots though so this is your sign to take the leap & do it, babe.

  • I’m an open book! simply email me at hello@biglittleconsulting.com.au or send me a DM on Instagram.

    want to have a 1:1 chat instead? BOOK IT IN.

your chance to have me in your corner ends in…

let’s start with this high level masterclass.

only $44

usually $99

Build a Crystal-Clear Dream Customer Profile to Elevate Every Aspect of Your Business.

founding member offer ends 31st December.

founding member offer ends 31st December.